About S.O.L.D Methodology
S.O.L.D (Sales Operations Lead Domination) is a comprehensive, battle-tested automotive internet sales methodology designed to transform average sales representatives into high-performing closers.
Core Philosophy
The S.O.L.D methodology is built on the premise that most dealerships are underperforming with their lead management, leaving significant revenue on the table.
The system provides a no-fluff, practical approach to dominating internet car sales through:
- Rapid response to leads (within minutes)
- Treating every lead as valuable (no cherry-picking)
- Appointment-focused communication
- Relentless, structured follow-up for up to 120 days
- Transparent communication that builds trust
- Comprehensive CRM usage
The Rule of 60
Key Performance Metrics for Every 100 Leads
Engage
No lead left untouched
Book
No weak follow-ups
Show
No flakes
Sell
Win big
Who Should Take This Course
Sales Consultants
Automotive sales consultants looking to improve their performance and increase their closing rates.
Dealership Managers
Managers seeking to build high-performing internet sales teams and improve overall dealership performance.
New Representatives
New sales representatives wanting to establish effective habits from the start of their automotive sales career.
Ready to Transform Your Sales Career?
Join the S.O.L.D methodology today and learn the proven system that has helped thousands of automotive sales professionals increase their closing rates from 4-8% to 20%+.